JuCoin Rebrands to Ju.com to Simplify Crypto Trading

JuCoin, a steadily growing crypto ecosystem, has rebranded as Ju.com in a strategic move to streamline digital asset trading. The platform aims to reduce complexity while expanding access to cryptocurrency markets.

Founded in 2013, the exchange rapidly became Asia's dominant trading hub and a global leader in service-driven crypto infrastructure. Its trajectory shifted following a 2024 acquisition that brought new leadership.

The revamped platform will soon introduce Decentralized Asset Custody—an industry-first feature that automatically returns inactive users' funds to personal wallets after 24 hours. This addresses persistent concerns about centralized custody and arbitrary fees.

Ju.com is also implementing a Futures Loss Protection Plan, demonstrating its commitment to user experience over short-term profits. The plan automatically covers eligible trading losses, aligning user success with platform growth.